Market and Optimization Analyst / Data Guru

New York, NY; Full Time

COMPANY OVERVIEW:
Connexus is the premier online, performance-driven marketing platform, offering a diversified, multi-channel approach to connect online advertisers with their target customers. Our innovative approach delivers scale, flexibility and performance to advertisers and publishers across a wide set of marketing vehicles, including display,lead generation, co-registration, proprietary consumer sites, search and email.

Connexus features a multi-channel network with extensive reach that delivers over 30 billion impressions monthly and 20 million leads and customers annually. Additionally, Connexus-owned and operated consumer sites aggregate over 17 million visitors, 20 million searches and 3 million registrations monthly across a broad set of consumer interests, such as promotional marketing and financial services.

Connexus, founded in 1999, is the union of Vendare Media and Netblue with offices in El Segundo and Mountain View, CA and New York City.

Firstlook is a business division of Connexus Corporation and is one of the leaders in Direct Search, a rapidly growing, $1 billion segment of the Internet advertising industry. We specialize in acquiring, developing and optimizing niche websites. Our staff of over 20 employees brings over 100 years of experience in the Domain Name and Internet Advertising industries.

Description

The Market and Optimization Analyst will be part of the Direct Navigation and Search team and will be responsible for optimization and management of one of the world‚'s largest domain name portfolios. The hire must be a team player, must be highly analytical and data driven, and have a keen understanding of how market and statistical data drive critical business decisions. This role will report directly to the VP/GM of Direct Navigation and Search.

Essential Duties and Responsibilities

• Use data to develop insights into the business performance of our domain portfolio including domain profitability and various components of the user experience.
• Quickly understand business issues and data challenges which face our company.
• Live and breathe the massive amounts of data which we acquire on a daily basis and translate that understanding to management, helping to drive our strategy for growth.
• Be the brains behind the Optimization and Domain Portfolio teams, driving our optimization efforts across the domain portfolio and consumer search experiences.
• Measure and analyze existing business processes and develop better, more profitable, models, processes, and valuation tools.
• Own and automate the daily business dashboard.

Required Skills

• Excellent verbal and written communication skills
• Must be extremely comfortable with complex modeling and large datasets
• Interest in the domain name and internet advertising space
• Understanding of pay-per-click marketing
• Proactive, positive attitude and exceptional work ethic
• Highly proficient in MS Excel and SQL
• Highly analytical

Required Experience

• Bachelors degree
• Experience in the online media industry
• 2+ years online advertising experience

If this challenge is for you and you want to add to the success of our growing company, please submit a cover letter and resume to jobs@firstlook.com. Please put "Market and Optimization Analyst" in the subject of your email.